FOR IMMEDIATE RELEASE
August 14, 2026 – Morton, Illinois — 360, the parent company behind 360 RAIN(opens in new tab) and 360 YIELD(opens in new tab), recently announced Brandon Rinkenberger has been named Chief Executive Officer. Rinkenberger officially joins the company on August 24.
360 was born on the Sauder family farm. After a devastating drought in 2012, Gregg Sauder, founder of 360, set out to build tools that help farmers do more with what they already have and gain more control over the challenges every growing season brings.
Today, that mission lives across 2 dedicated ag brands: 360 RAIN and 360 YIELD. 360 RAIN is scaling rapidly on a global level as a full-scale OEM with its adaptive application system built to give farmers control over water, nutrients, and manure all season long. 360 YIELD’s established line of retrofit equipment upgrades is positioned to compete more effectively in its respective market. The recently announced restructuring(opens in new tab) into distinct divisional brands reflects the company's significant growth across two fundamentally different product categories.
"My family believes now is the right time to strengthen our leadership for the exciting future ahead of us," said Gregg Sauder, founder of 360. "Brandon will lead 360's day-to-day operations with my full support. I'll stay closely involved, spending my time where I can add the most value: being with farmers and dealers, learning from our own farm, and shaping the long-term direction of our brand and our innovation."
Rinkenberger brings more than 25 years of leadership experience scaling businesses in agriculture and beyond. He previously served as Chief Commercial Officer at Climate LLC, where he led the global FieldView business unit, and has held senior leadership roles at Bayer Crop Science and Precision Planting as well as across other global and entrepreneurial organizations. Rinkenberger will be meeting employees, farmers, dealers, and partners across the industry over the coming weeks, with a first stop at the Farm Progress Show in Boone, IA.
360's leadership team — Tim Sauder, Chris Hartter, and Tim Kaiser — will continue to drive their respective areas forward. “I'm excited for Brandon's leadership,” said Chris Hartter, Commercial Lead. “Our team is full of builders, doers, and problem-solvers, so having him in this role is going to push us even further.”
For Sauder, the leadership transition doesn’t change what’s always driven the company.
"Helping farmers grow their yield and profit is the greatest feeling in the world for me, and it’s our mission at 360,” Sauder said. “It's what motivates me, and I know it motivates Brandon too. I'm grateful for everything the 360 RAIN and 360 YIELD teams do to serve our customers and support one another, and I look forward to this next chapter together."
About 360 RAIN
360 RAIN is the adaptive application division of 360, offering a full-scale OEM system for water and nutrient management. The 360 RAIN system includes an autonomous machine, infrastructure, and app-based control. The system autonomously delivers water, nutrients, and manure throughout the season while farmers adapt input selection, application rates, and timing to fit their operation. The division serves farmers and dealers globally through a growing dealer network. Learn more at 360rain.ag(opens in new tab)
About 360 YIELD
360 YIELD is the retrofit division of 360 with attachments and upgrades built to improve the equipment they already own at a fraction of the cost of new and priced below the competition. Its lineup of retrofit products spans tractors, planters, sprayers, headers, toolbars, and rippers. With more than a decade of proven products and a dedicated dealer network, 360 YIELD helps farmers do more with every pass. Learn more at 360yield.ag(opens in new tab)
About 360
360 is the parent company behind the 2 divisional brands of 360 RAIN and 360 YIELD. Gregg Sauder, along with his wife Cindy and their family, founded 360 in 2014 to help farmers do more with what they have. Since then the company has grown from a single retrofit product into a full brand family spanning adaptive application and retrofit equipment upgrades. The parent brand carries the legacy, expertise, and connection that ties both divisions together.
MEDIA CONTACT: Kate Moore – Brand and Marketing Lead – kmoore@360.ag
