360 Yield Center Splits Into Two Dedicated Ag Brands: 360 RAIN for Adaptive Application, 360 YIELD for Retrofit Equipment
FOR IMMEDIATE RELEASE
June 8, 2026 – Morton, Illinois — After more than a decade of agricultural innovation, 360 Yield Center announced today a strategic brand restructuring that establishes two distinct divisional brands: 360 RAIN, focused on adaptive application, and 360 YIELD, focused on retrofit equipment upgrades.
The restructure reflects the company's significant growth across two fundamentally different product categories and positions each division to compete more effectively in its respective market.
A Brand Family Built for What's Next
The new architecture introduces 360 as the parent brand. Its the unified name that carries the company's legacy, expertise, and connection across both divisions. Beneath it, two focused divisional brands will operate independently:
- 360 RAIN | Adaptive Application — the brand home for the 360 RAIN autonomous machine and it’s water and nutrient application system
- 360 YIELD | Retrofit Equipment Upgrades — the evolved identity for the established product line built to help farmers do more with the equipment they already own
"360 Yield Center was built on a foundation of retrofit upgrades to the equipment farmers already owned," said Kate Moore – Brand and Marketing Lead. "Then 360 RAIN was built, and it quickly became clear that adaptive application is a category of its own in ag. Both product divisions deserve a brand home built specifically for what they provide and who they serve."
Why Now
360 RAIN's adaptive application system has grown into a full-scale OEM within a category distinct from the retrofit solutions that originally defined the company. Operating both under a single brand created tension: two different problems, two different audiences, two different dealer networks, one identity trying to serve them both.
The decision to restructure gives each division the clarity, focus, and room to grow that it needs.
- 360 RAIN is no longer a product under a retrofit brand. It is its own divisional brand — with its own logo, color system, typography, website, and messaging — built to lead the adaptive application space globally.
- 360 YIELD returns to its roots. With the retrofit product line now operating under a focused identity, the brand can tell a clear, undiluted story about what it does best: providing simple retrofit products that improve the equipment farmers already have. The word "Center" has been dropped from the name reflecting how customers and dealers have come to say it in shorthand over time.
What's New Across All Three Brands
All three brand identities — 360, 360 RAIN, and 360 YIELD — have been redesigned:
- New logos and visual identities (colors, typography, iconography)
- New brand messaging and positioning frameworks for each division
The 360 parent brand logo features modernized typography carried from the original logo in a bold badge design. 360 RAIN's identity is led by its icon featuring rain drops set in an elevated visual system with a modern blue palette spanning Soak, Shower, and Mist. 360 YIELD leads with the retrofit-inspired wordmark presented in a bold, healthy green palette spanning Stalk, Leaf, and Husk.
Rollout Timeline
The brand transition is being phased across 2026 and into 2027:
- Summer 2026 — New branded materials, merchandise, apparel, event signage, and social media pages launch across both divisions. Both dealer networks receive the full brand introduction. 2027 model 360 RAIN machines going into production over the summer will carry the new 360 RAIN branding.
- Fall 2026 — New websites at 360.ag, 360rain.ag, and 360yield.ag will be launched.
- Ongoing — App icons, DealerHubs, event presence, support materials, and signage will all be updated as the rollout progresses. Plans for transitioning logos throughout both product lines will be communicated to dealer networks.
Continuity for Farmers and Dealers
The products farmers and dealers utilize on their farms from 360 YIELD and 360 RAIN are unchanged. The split dealer network structure remains in place. For farmers, the change means more focused expertise, more targeted products, and clearer support from the division that serves their operation. The mission — helping farmers do more with what they have, whether that's water, equipment, resources, or inputs — remains the foundation of everything 360 builds.
"We started 360 Yield Center with one goal: help farmers do more with what they already have," said Gregg Sauder, Founder. "360 RAIN and 360 YIELD are both built on that same idea. Giving each division its own brand home is how we make sure each one gets the focus it deserves to serve farmers and dealers."
About 360 RAIN
360 RAIN is the adaptive application division of 360, offering a full-scale OEM system for water and nutrient management. The 360 RAIN system includes an autonomous machine, infrastructure, and app-based control. The system autonomously delivers water, nutrients, and manure throughout the season while farmers adapt input selection, application rates, and timing to fit their operation. The division serves farmers and dealers globally through a growing dealer network. Learn more at 360rain.com
About 360 YIELD
360 YIELD is the retrofit division of 360 with attachments and upgrades built to improve the equipment they already own at a fraction of the cost of new and priced below the competition. Its lineup of retrofit products spans tractors, planters, sprayers, headers, toolbars, rippers, and soil testing equipment. With more than a decade of proven products and a dedicated dealer network, 360 YIELD helps farmers do more with every pass. Learn more at 360yieldcenter.com
About 360
360 is the parent company behind the 2 divisional brands of 360 RAIN and 360 YIELD. Gregg Sauder, along with his wife Cindy and their family, founded 360 in 2014 to help farmers do more with what they have. Since then the company has grown from a single retrofit product into a full brand family spanning adaptive application and retrofit equipment upgrades. The parent brand carries the legacy, expertise, and connection that ties both divisions together.
» Media Contact: Kate Moore – Brand and Marketing Lead ̇– kmoore@360yieldcenter.com
